Loosen Up was built from a simple belief: we all deserve to slow down, recover, and feel good in our own skin.

After years of working in fast-paced, high-pressure environments, we realised how important recovery really is — not just physically, but mentally too.

So we created something simple, effective, and built for the everyday New Zealander.

Whether you’re a high-performer, a weekend warrior, or just trying to make it through the week — these boots are for you.